Riding the Frozen Tundra of the Yukon—In February

Cinch up your parka to read this.

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The Stories You Loved in 2019

These are your most-read stories of the past year.

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A Ringside Seat for Nature and Surfing’s Most ‘Holy Crap’ Spectacle

The biggest waves on Earth are as freaky as they are pretty.

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Review: Feathered Friends Snowbunting EX 0 Sleeping Bag

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What’s Your Big Adventure Goal for 2020?

It's time to decide what the heck we're gonna do this year when we go big.

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How to Embrace the Suck and Enjoy Winter Trail Running

It's hard, it's cold, it's magic.

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Bike-Tripping Through Georgia—No, Not That Georgia

The Caucasus mountains by bike and van and foot and will.

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How to Get a Permit to Backpack the Teton Crest Trail

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Snowshoe Thompson Had to be the Most Badass Backcountry Skiing Mailman Ever

Today the high Sierra is renowned for its massive snowpack, often more than 20 feet in a winter season that stretches six or seven months. This skier’s bounty wasn’t always welcome, though. In the mid-1800s, snows routinely closed the passes for months, leaving settlers and miners in what is now eastern Nevada completely isolated from […]

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Is It Better to Drain the Cooler or Not?

Go figure that the most contentious question of many trips is how to keep the beer cold

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A Dusty Road, a Trusty 4×4, Surfboards, and Spirit Are All You Need

Ah, Baja. Here's hoping you never change.

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What Explains the Magical Trails That Defy Memorization?

Sometimes the familiar trail makes itself strange.

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Are You a Campsite Gourmet? Or a ‘Whatever, Gorp Is Fine’ Camper?

Some of us prefer a multi-course meal, others just stuff their faces with trail mix and call it a day.

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How a Weekend Warrior Mom Scaled Every California 14er in Record Time

"Just do something and see how it turns out"

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The 10 Best Family Outdoor Adventure Trips

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This Huge Wave Footage Is So Clear You Should Wear a Wetsuit

Watch this beautiful and haunting footage of one of the wonders of the oceanic world.

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Take a Top 5 Southwest Backpacking Trip: Paria Canyon

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Cozy, Elegant, Pre-Fab, and Modular—Everything the Modern Cabin Needs

This sculptor's studio/home in the woods is a model for unique, easy cabin building.

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Did You Forget How Gorgeous California Is? Here’s a Beautiful Reminder

Whatever you want, it's in California.

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‘Labyrinth of Ice’ Takes You on Harrowing Journey to Farthest North

Read an excerpt from a new tale of a fascinating, grueling polar survival epic.

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Saying ‘Bye to Fossil Fuels, Hello to Human and E-Powered Adventure is Possible

If one skier can live epic adventures without fossil fuels, what can all of us as a community do?

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This Campsite Corn Chowder is Warm, Nourishing, and Totally Vegan

It’s absolutely worth the effort to grill fresh corn and then cut it off the cob for some smoky flavor for this recipe. We’ve written a recipe for corn chowder before that used frozen corn, but this time we opted for fresh. Second, this is a great recipe to make entirely on the campfire. Grill […]

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Brock Little Showed the Big-Wave World There Was No Such Thing as Too Big

Nobody had more fun surfing terrifying waves than Brock Little.

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Like No Other Place: Paddling the Everglades

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The 3 Types of Direction Givers – Which Are You?

There's only one good answer here.

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Double Amputee Learned to Sail on YouTube, Is Sailing Solo Around the World

When Dustin Reynolds lost an arm and a leg, he responded by deciding to sail around the world.

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Review: Leki Micro Vario Carbon Black Series Trekking Poles

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You Never Regret Finishing a Trail Run

The joys of finishing a run always beat the suffering of starting one.

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Super Climber Emily Harrington’s Most Doting Climbing Partner Is Her Dad

Sometimes father/daughter relationships involve pushing each other up 19,000-foot volcanoes.

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Evil’s Chamois Hagar Has Arrived, a Gravel Bike That Wants to Rock ‘N Roll

Is it a gravel bike? Is it a xc trail bike? Is it both?

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All in the family

In the immortal words of Lilo from the Disney classic Lilo & Stitch “Ohana means family. Family means no one gets left behind or forgotten.”

While the original statement was directed at something akin to a genetically engineered koala (thanks Wikipedia), it’s also a phrase that could easily be adopted at Envato, given the number of family members we have working under the one roof at our Melbourne HQ…and no, that’s not including Collis and Cyan Ta’eed! 

Take brothers Vasko and Daniel Jovanoski. The latter was just five months into his role as a Development Team Lead last year when he encouraged his younger brother to apply for a Service Desk Specialist position. Far from having reservations about working so close together, Vasko said it was an easy decision to make. “Daniel told me about the role and the amazing culture and people at Envato, so applying for the role was an easy call to make.”

“There’s been a lot of positives, such as being able to catch up more regularly now and spend more time with him (Daniel), whether it be going for a coffee in the morning or grabbing lunch.”

“Also beating him at table-tennis has been quite enjoyable also! Sorry, Dan… I had to…” concludes Vasko with a laugh.

Despite having a torrid time on the table tennis table with his brother, Dan likewise has been a big fan of sharing his workday with family. “As we don’t live together anymore, it’s been great grabbing a coffee in the morning and catching up. I catch-up with Vasko more now than ever before…and I’ve even received credit for helping cook at the company BBQ when it was actually Vasko who volunteered!”

“There have been zero downsides, it’s been great.”

Likewise, it’s been all positive for the McKenna family. Sam McKenna, her husband Pat and his brother Alex have ensured that Envato has always had a McKenna in the building since 2013. “Pat started it,” says Sam. “He had this amazing opportunity with an awesome team which he’d tell me all about when he got home to find me still in my freelancing-PJs!”

Pat confirms he played a strong role in getting the rest of his family in the door. “I think I may have influenced Alex and Sam by constantly telling them about how nice it is to work at Envato, and that jealousy eventually morphed into job applications”

For Alex, having a familiar face in his brother Pat as he commenced in a new Customer Experience role made the transition to a new place of work so much smoother. “At the beginning of my time at Envato, Pat and I were working in different roles but on the same team. So while learning the ropes he was an amazing resource for learning why things were the way they were and I think it really helped me get up to speed in my job much faster.”

“And now with two other McKennas here there’s always someone to talk to and get a coffee or lunch with.”

However, there are downsides. “We end up talking about work constantly, even when we’re out at parties or family gatherings,” says Pat. “It can alienate everyone else a little bit.” It’s a sentiment Alex agrees with. “It does tend to come up, but we tend to have different opinions on things though so it’s usually quite good to hear their opinions on work topics,” he says. 

“I think we do talk a lot about achievements or frustrations, but I think Alex is really great at leaving work at work” counters Sam.

“Also, my Dad keeps demanding that we get him some Envato merchandise,” jumps in Pat, reflecting further on the challenges they face as a family.

“Sometimes when Pat and Sam are too lazy to come to the office they make me collect their mail and bring it home for them,” muses Alex. 

“Pat and I have been mistaken for brother and sister a couple of times, which is kind of funny but also concerning,” reflects Sam. 

But the very minor frustrations are made up for a whole lot of good experiences. “Ultimately, you’ve always got someone supportive to rant to when you’re having a bad day,” concludes Pat. 

The post All in the family appeared first on Envato.

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Dive Into This Quest to Find and Climb a Christmas Tree of Ice

One man's search to find and climb a mysterious frozen waterfall.

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For Some, Saving the Redwoods Means Controlled Burns and Logging

To save the redwoods, which in recent years have fallen victim to wildfires and disease, some are arguing for logging and burning, while others argue for leaving the trees alone.

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How Should Uphill Access at Ski Resorts Be Managed? Free? Paid Trails?

Uphill skiing at resorts is growing in popularity, and some resorts are now charging for uphill access—should they?

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5 Reasons You Must Backpack the Teton Crest Trail

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This Is Why You Want to Go to Alaska

Take a tour of Alaska's finest offerings in this thrilling short.

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How to Dress in Layers for Winter in the Backcountry

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In Texas, An Off-Grid, Rentable Cabin To Soak In the Pastoral

Find out if the stars really do shine big and bright deep in the heart of Texas from this cabin's epic porch.

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So You Wanna Be An Adventure Photographer?

Sometimes it's pure joy, sometimes it's hanging by a rope suffering from hypothermia.

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Slopes by the Light of the Full Moon

Quiet, calm, beautiful. A special moment if you can drag yourself away from the fire.

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Full Immersion Skiing, No Music, No Distraction

Nothing added nothing taken away.

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The World’s Best Avocado Toast Can Be Found At Your Campsite

We've reached peak avocado toast on the internet, but for camp breakfast—yum!

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The Single Mom Who Became An Arctic Robinson Crusoe

Meet the tough-as-nails woman who survived an incredible polar stranding.

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Thru-Hiking the John Muir Trail in 7 Days: Amazing Experience, or Certifiably Insane?

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The Red Bull Illume Photo Contest Brought the Stoke

As usual, the Illume photo contest dropped some stunners.

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The Machu Picchu Trekking Industry is Screwed Up—Porters Want to Change That

Porters historically have had little control over the working conditions—this crew is trying to fight that.

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Riding the Only Link to the Outside World

Recreating a fantastic story of how a singletrack postal route connected a rural Scottish town to the outside world.

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Measuring Envato’s impact in 2019

What does it mean to balance purpose and profit for business in 2019?

At Envato, we strive to take a long term view of our business and focus on creating value, so while we have a healthy appreciation for the bottom line, we are also invested in building a sustainable business that creates wealth for many, not just for some. 

Ultimately, we want to set Envato up with a purpose that lasts. We see our success in our community’s success, and we want to continue to align our core company values and operations with this purpose. That’s not always easy, and we don’t always get it right, but that’s our north star.

It’s a big part of the reason why we’re proud of the record payouts we’ve delivered to our author community over these past 12 months. And it’s why we’re also equally proud of confirming the Envato Foundation’s fourth charitable partner, Indigitek, with the launch of this year’s Public Impact Statement, available below.

Both were key achievements in a year that saw the company reach a number of milestones, launch new products and still deliver on the high standards we set for ourselves as members of the wider Envato community. I’d encourage everyone to take a few minutes to look through our 2019 Public Impact statement to get a more complete picture of what we’ve done, and where we are heading. 

It was this time last year when we published our inaugural Public Impact Statement to give our community better insight into our ambitions and achievements, and give everyone a chance to share ideas on how we could do better. The response was overwhelming and provided us with plenty of food for thought, inspiration…and, of course, a decent helping of positive reinforcement! 

I hope this second iteration will continue to inspire our community and prompt valuable discussions in equal measure. Thank you all for what you have contributed to Envato this year, and we look forward to what 2020 may bring! 

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The post Measuring Envato’s impact in 2019 appeared first on Envato.

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How to Wash Your Backpack In, Oh, 7 Easy Steps

We need not hike in funk-covered backpacks

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Lawsuits Stack Up Against Feds’ Decision to Allow E-Bikes on Public Land

Lawsuit claims NPS illegally listened to lobbyists and ignored environmental impacts when crafting new rule allowing e-bikes on national park trails.

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Review: Black Diamond Alpine Carbon Cork Trekking Poles

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The Last Women Standing of the Hardest Marathon Out There

Pain, blood, and prestige—the Barkley Marathons deliver all three.

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Fighting Cancer With Fly Fishing

How a love of the outdoors and fly fishing provides comfort in a time of illness.

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Are You Willing to Pay More to Support Indie Outdoor Shops and Brands?

Supporting small indie businesses often means spending more money than at megastores. Is it worth it to you?

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13 Photos From 2019 That Will Inspire You to Get Outdoors

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Ever Have One of Those Dreams Where The Ride Never Ends?

The perfect trail has no end.

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12 Pro Tips For Staying Warm Outdoors in Winter

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This Expandable Cabin in Norway Does Leave a Little to the Imagination

A cabin only partially built, with an eye toward the future.

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Let These Ladies Show You How to do a Wilderness Surf Trip The Right Way

This is how you surf trip.

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When Living On the Road Gets Old

Sometimes setting down roots is just as scary as pulling them up.

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Climber Vera Komarkova and the First Women’s Summit of Annapurna

Vera Komarkova was a badass climber when she wasn't being a badass ecologist.

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Guy Rides Tandem Bike From India to Germany, Picks Up Strangers On the Way

Naresh Kumar quit his plush Silicon Valley gig to ride and run the world, raising a ton of money for human rights causes to boot.

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The Starling and Falcon Dance

A magnificent and poetic struggle between the hunter and the hunted.

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The Patagonia Nine Trails Is Our Editor’s Fave Messy Weather Bike Pack

Wintry rides call for packs that can hold a closet's worth of gear and snacks.

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Alpinist Lydia Bradey On Her Stunning, Controversial Summit of Everest

The first woman to climb Everest without supplementary oxygen tells her controversial tale.

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Photographer Corey Rich Has Stories You’re Gonna Want to Read

Corey Rich's new photography book is about the stories behind the images and you definitely want to read those stories.

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Review: 22 Essential Backpacking Gear Accessories of 2019

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Do You Camp in the Snow? Like, On Purpose?

Snowcamping is awesome. Or it's cold and miserable.

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Make Plans, Not Resolutions

There are thousands of stories in the Adventure Journal archive. Here is one by Brendan Leonard from a few years back on the merits of actually making plans to do cool stuff, rather than vague resolutions at the end of the year. -Ed. In a scene in the spaghetti western The Good, The Bad and […]

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The Science Behind Mammoth’s, Well, Mammoth Snow Levels

Ever wonder why some mountains get so much more snow than others of similar elevation?

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Easy Riding is Boring—Long Live the Hard Trails

A last ride of the season prompts a rider to ruminate on why harder trails are the best trails.

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Backcountry.com Is Partnering With Shops They Once Sued In Bid to Repair Image

Popular Boise, Idaho, used gear shop to partner with Backcountry.com after the online retailer threatened legal action over trademark.

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Illegal Weed Farms are Poisoning Our Public Lands

With thousands of illegal growing plots across the country, the environmental damage is significant, and it’s real.

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The 10 Best Backpacking Trips in the Southwest

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2:15 of Mindblowing Utah

Utah—seriously, can you believe how gorgeous this place is?

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The Man Who Paddled a Kayak From Germany to Australia

Oskar Speck paddled 30,000 miles in one of history's most unbelievable voyages.

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The Best New Hiking, Backpacking, and Other Gear of 2019

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Reader Appreciation Sale: Join The Big Outside for 30% Off Now

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A Spicy Peanut Sauce You Can Use For Anything

Peanut butter is the glue of camping food, and here's an easy recipe to make it shine.

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Elegy for an Urban Mountain Shop—Los Angeles Is Losing the Beloved A16

Los Angeles is every bit an outdoor town and now it loses a legend.

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A Good Time to Buy Hiking and Backpacking Gear? Right Now

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A Celebration of Snow and Family—But Mostly Snow

'Tis the season.

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Dear Mountain Bike Community: You Don’t Know How Good You’ve Got It

What is it about mountain biking that makes it such a friendly place for newcomers?

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What You Need to Know About Your First Avalanche Course

Avie Level 1s are for everyone—from novices to experts—and you should take yours now.

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The 10 Best Backpacking Packs of 2019

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The Art of Wood Surfboard Building Meets the Art of Big-Wave Riding

Few pieces of outdoor equipment can match the beauty of a wood surfboard carved by hand.

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My Safe Space in a Polarized World is an Off-Road Truck Community Forum

Toyota truck forums, where everybody is welcome.

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Does Buying New Gear Get You Stoked? Or Bum You Out?

Buying new gear can be a motivator to get outside—or an expensive burden.

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10 Adventures to Put on Your Bucket List Now

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Walking Away From Our Phone Addiction

Moving away from digital addiction, one step at a time.

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Ride Along With the Indomitable Lael Wilcox on the Tour Divide

Lael Wilcox is your guide on the country's grandaddy of long-distance dirt cycling routes.

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The Tesla Cybertruck’s Bizarre Look Hides Some Very Cool Ideas

From a Mad Max future comes the Cybertruck—goofy look and name, but potentially gamechanging energy-saving build methods.

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Impossible To Roast a Turkey Outdoors, Eh?—We Say You Can’t Screw It Up

Have Thanksgiving outside? Why the heck not?

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Reuben Wu’s ‘Field of Infinity’ Makes Our World Otherworldly

Natural landscapes and artificial lighting create magic.

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A Polar Survival Nailbiter in Which No One Died—And It Wasn’t Shackleton

They salvaged all the liquor, a music box, and Bob the dog—and in living perhaps inspired Shackleton 34 years later.

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Burton Snowboards Founder Jake Burton Carpenter Passes Away From Cancer

We are sad to report that Jake Burton Carpenter, the founder of Burton Snowboards and an absolute legend in winter sports, passed away last night after a return of cancer. His death was announced this morning in a company-wide email sent by John Lacy, co-CEO. Burton was 65—he fought testicular cancer in 2011 and after […]

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Visit Our Website

Visit Our Website - www.dphammockgear.com

The Art of the Redpoint

Bringing the Rotpunkt to the US is a slice of climbing history.

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Melting Glaciers and the Double-Edged Sword of Last Chance Tourism

As tourists scramble to view glaciers before they're gone, are they causing more harm than good?

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The 7 Best Backpacking Tents of 2019

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This Oregon Bikepacking Trip is the Essence of Accessible, DIY Adventure

A couple cheap bikes, a surfboard, tattered map, and a driving curiosity is all you need.

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Here’s How You Survive a 300-Foot Fall in the Cascades

Ryan Cairnes survived an unsurvivable fall—here's his story.

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The Greatest Fire Starter Ever Invented

Why would you scrape a stick when you can just flick your Bic?

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Adventure Journal Launches New Line of Pocket Notebooks

It's the first notebook brand dedicated to the outdoors, outdoor adventure, and the love of nature—and also the most sustainable.

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Surprising Study Shows E-Bikes Provide Same Exercise as Regular MTBs

Riding e-bikes juices the heart as much as a conventional mountain bike does, according to new study.

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No Equipment in Sport Can Match the Beauty of a Hand-Shaped Surfboard

After a century of modern surfing, the best boards are still carved by hand.

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Would You Support a “Backpack Tax” to Fund Public Lands?

Hunters and anglers pay a tax for public lands on their gear—why not backpackers and skiers?

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Are We Ready to Live With Bears in Urban Areas? Emotionally Ready?

The Bear Whisperer of Mammoth, California thinks we can learn a great deal from bears, and, in turn, learn to live with them.

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5 Epic Grand Canyon Backpacking Trips You Must Do

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Watch This Dude Make a Pair of Sandals By Hand, With Plants

DIY sandals, no metal tools required.

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Best of Yosemite, Part 1: Backpacking South of Tuolumne Meadows

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New Book Reveals Fascinating 1,000-Year-Old Origin of Chinese Surfing

Ever hear of the surfers charging river bore waves in China 1,000 years ago?

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Warm Potato Curry Is Perfect for Cold Fall and Winter Day Trips

Nourishing, warm, delicious, the three key elements of a perfect campsite meal when temps plummet.

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When a Whale Just Wants to Be Part of the Crowd

Just trying to be part of the pack, a whale gave this group of surfers quite a thrill.

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A Guide To Elegantly Cramming Every Last Piece of Gear Into Your Car

Do you even (car) Tetris, bro?

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The Crazy 1910 Attempt to Plant a Flag on Denali’s Roof—In Winter

None of them had climbed so high, let alone in winter. But the Alaskan frontier's pride was at stake.

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Review: Black Diamond Distance Wind Shell

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Off the Couch and From Reno to Mt. Whitney With Bikes and Skis

About as much fun as you can have while dirty, tired, and freezing.

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Here’s How to Store Your (Hopefully Clean) Tent for the Winter

Roll it up or air it out? Wash with soap or not? Here are tent cleaning tips from the experts.

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The Best Gloves For Winter 2019

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This Hilarious Animated Short About A SAR Gone, Uh, Wrong, Is Oscar-Worthy

This is not how you'd want a SAR operation to go if you needed rescue, but it's a lot of fun to watch

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The Power of ‘Blitz,’ a 1987 Westy, Kept This Couple Together

Is there anything Westys can't do?

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5 Cool Things You Didn’t Know About Topo Maps

Topography of Mars? There's a map for that.

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National Parks May Save $6 Trillion in Mental Health Costs Worldwide

New study suggests national parks are far more economically valuable than we thought.

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Video Marketing Guide: 5 Steps to Success

With the prominence of video content on social media platforms and search engines continuing to grow, having a video marketing strategy for your business has never been more important. That’s why we’ve created a free video marketing guide to help you get started on your video journey, or simply have a refresher.

By 2020, video will account for 82% of all internet traffic, according to Cisco. And it’s easy to see why.

The combination of visual and audio content has long been compelling to people, as we saw with the groundbreaking inventions of film and television. Television is still, today, the most effective way to advertise, and certainly one of the most expensive. Online video can be powerful too, but is, like television, pricey when compared to banner ads, and audio ads.

As a medium, it takes more time to produce video than any other kind of online marketing. Therefore, to ensure you get the best value, a video marketing strategy is required.

Today, we’ll look at what you need to know to put a video strategy together. And we’ll provide tips to make it both robust enough and agile enough to use in the short, medium and long-term.

1. Articulate your goals

Website illustrations set by hoangpts

Step one is to articulate why you’re attempting to use video marketing as a part of your marketing mix. Setting video goals, objectives, and KPIs is fundamental to creating an efficient video marketing strategy. It will help you justify the resources you need, and allow you to clearly see how well video marketing is contributing to your broader marketing goals.

A recent study from Ascend2 found that businesses commonly use video marketing to:

• Educate customers
• Build brand awareness
• Drive engagement
• Increase leads
• Improve conversion
• Build a community
• Send traffic to their website

These goals may work as nothing more than inspiration for you, or may well be some of the things you want to replicate for your strategy. Whichever way you go, use the SMART technique – making things specific, measurable, achievable, relevant, and time-bound – to set your goals and KPIs for each of these objectives. Do the best you can to make them both ambitious, yet realistic. But be sure to give yourself the freedom to adjust them as time goes on if they show themselves to no longer be valuable parts of your strategy, or are simply no longer achievable.

2. Be aware of trends, and beware trends

Website illustrations set by hoangpts

A lot of video trends are a flash in the pan, but some stick around. So, what should you do?

If you were to go all-in on every video marketing trend, you would be switching up your video stack constantly for little value in return. Trends, by definition, come and go, so include an allowance of time and resources for experimentation so that you can try trends and new ideas for size, and see if they show value before making them a permanent part of your strategy.

Here are some trends that have grown in 2019:

Live streaming
Although Facebook Live was overhyped, live streaming has proven valuable to a lot of brands. The in-the-moment nature of the format captures people’s attention by establishing a sense of urgency. Live video also feels more intimate as it’s typically more off the cuff. Most platforms that offer live streaming will also provide viewers the ability to comment live, and interact with the streamer in a unique way which can increase overall user engagement for your brand.

Longer videos
While users on social media sites like Facebook prefer short videos, YouTube viewers are watching videos that are longer. In fact, it’s something that YouTube’s algorithm is favoring, as it means people are spending longer on the platform, and can therefore be shown more ads.

Captions
For Facebook, Twitter, Instagram, and LinkedIn, animated captions are a great way to catch the eye of users that are scrolling. As videos on these platforms autoplay on mute, these animations can provide context of what the video is about, and try and hook users in, getting them to activate the sound and watch the whole way through. You can also do this through closed captions, which you can set to be automatically activated on your videos while playing with the sound off. These provide subtitles, and need to be uploaded into each platform with your video content as a .srt file. This is also a good thing to include in all videos across platforms, as it provides a transcript that search engines like Google can crawl, picking up on keywords, and improving the chances that they’ll show up in search results.

Stories
Snapchat’s popularity has fluctuated, and Instagram’s much-hyped IGTV was a bit of a bust, but the “Stories” format continues to go from strength to strength. Viewers usually expect to see this content in and amongst that of their close friends and influencers, so it needs to feel personal and be designed to be watched alone (often with sound off). Stories can be more low-fi than the content you’d expect to see from brands within your Instagram stream, or YouTube and Facebook feeds. If done well, it’s a unique and intimate way to connect with your audience.

3. Which channels to use

Website illustrations set by hoangpts

Each of the video channels available can be used to target a slightly different audience, and requires a certain set of formats. Once you’ve figured out the audience that you’re trying to reach, and the style of video you want to create, it’s time to look for the right platform/s to be on.

YouTube
YouTube is one of the best video platforms on the web. It can handle virtually any resolution or format you want to throw at it, including interactive 360 videos, and 4k resolution. It’s the place to upload if you’re happy to have your users be shown ads before or during your content. YouTube videos can be easily embedded on web pages. And, as YouTube is the second largest search engine on the web, succeeding on YouTube can have a big impact on your brand’s SEO.

Facebook
It’s difficult to standout on Facebook at the best of times, and with more video content than ever being uploaded to the social network, decent exposure is getting harder. As a platform it can handle virtually any length of video (under 240 minutes), offers live streaming options, and can support the regular 16:9 video aspect ratio, as well as square or vertical videos. However, it can only handle 1080p or lower resolutions. Facebook videos autoplay in people’s feeds until users activate the sound. The feed is both a blessing and a curse, as it prompts passive discovery of your content, but, being in a feed full of content, rarely results in content longer than a few seconds being watched all the way through.

Instagram
The star of the Instagram right now is its popular Stories format, which was mentioned earlier. The other option is IGTV which, after a rough launch, has broadened the formats of video it accepts (no longer exclusively vertical video). IGTV will accept up to 15 minute long videos when uploading from a mobile device, and 60 minutes when uploading from the web. Videos must be MP4 format. And they’ll now appear as autoplaying videos in people’s feeds when they’re released, and on your Instagram profile, although only the first 30 seconds will play, and then prompt users to watch the rest in the IGTV part of the app.

Twitter
Twitter is similar to Facebook in that it can handle most formats and aspect ratios. However, it will only accept videos up to 30 seconds in length. You can get around this and upload videos up to 10 minutes long if you go through the ad platform (which is free unless you want to promote the video). Twitter videos autoplay, so consider the same kinds of things we’ve mentioned previously to stop scrolling users in their tracks. As a platform, Twitter is all about immediacy, so videos that are relevant to the current conversation will perform the best.

4. Building a video production workflow

Website illustrations set by hoangpts

Assuming this is your first time putting together a video marketing strategy, this will be the first time your business will be putting resources into video production, which can involve some serious investment depending on the type of content you’re wanting to create.

An efficient video workflow is important when it comes to defining what you need and estimating how long and how many resources it will take to get things created.

Now that you know your objectives, who you’re trying to reach, and what platforms you need to be on, it’s time to decide what video formats your videos will be in. Will you be creating a series of live streams, with just one person talking to the camera, and interacting with the audience? Is it an explainer video, requiring graphics, and animation? Each video format will require a different level of investment.

This chapter of Envato’s Video Marketing Guide for 2019 breaks down the different tiers of video cost from budget buster to break the bank. See what’s most appropriate for your business.

5. Measure and learn

Website illustrations set by hoangpts

Once the planning is done, and your videos have been created and uploaded, it’s time to measure and report on their performance, to conclude how they’re contributing to your strategy.

Here are the main video metrics to keep an eye on:

Watch time
Platforms like Facebook, and YouTube place a lot of value on how long people watch your videos for. Pay attention to the structure of your content, and ensure you’re hooking people in efficiently at the beginning, and maintaining their attention throughout. Consider whether you need to provide them with incentives to keep watching in the future.

View count
It’s the most vain of metrics, but it still counts. The algorithms of these sites pay attention to the amount of views a video has. Optimizing your videos correctly, sharing links to them on social media, in emails, and in newsletters can drive traffic to them, and help build momentum around them early on. The earlier you can give them exposure, the better, as each platform values relevant, and popular content.

Engagement
Comments, likes, and shares indicate how your content has resonated with viewers. Reactions – good or bad – are better than no reactions at all. This doesn’t mean making your content unnecessarily extreme. But it does mean the content needs to be compelling enough to start a conversation around it.

Click-through rate
Since this is video marketing, most of your videos – regardless of where you share them – will be linking, or driving people back to your website, or product page in some way. Measuring the click-through-rate – the amount of times a user has clicked on these links – is therefore an important metric to monitor.

Conversion rate
You’ve measured your click-through-rate, now how many of those clicks converted into a sale. Whether it’s a product, or subscription you’re driving your audience to, using tools like Google Analytics, or Tableau, allows you to see where people have come to your product pages from, and how many of them made a purchase. This metric is key when calculating the direct ROI from your video content.

Formalize and refine

The most important point to make in light of all of these tips is that they make up a framework that can stay the same, or be adjusted at any time. Broadly, defining your objectives, finding your audience, determining your budget, building a process, and measuring and learning are the considerations that guide you creating your strategy. These will not change. But the specifics that come out of these broader requirements can and will. What “works” today in the rapidly changing field of video marketing, may not work tomorrow.

So, be aware of your goals, and be open to changing, and adjusting them when necessary. Don’t be afraid to apply your learnings when supported by data, and leave enough room for experimentation, especially if you’re interested in keeping up with new trends.

A sustainable video marketing strategy

Website illustrations set by hoangpts

These 5 steps are a guide to help you realise your business’ video marketing strategy. They should set you up to identify the specifics of it, and the broader goals of it, hopefully leaving you with something robust enough to get the resources you need and see success, and agile enough to take you long into the future. Mixed with your intelligence as a marketing professional, our video marketing guide should put you on the fast track to getting your video operation up and running, and seeing success, quickly.

The post Video Marketing Guide: 5 Steps to Success appeared first on Envato.

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Climbing Mt. Whitney Taught Me That Learning How to Bail Is a Skill

Learning when you've had enough is just as important as pushing your limits in the backcountry.

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Afghan Women Climbers Defy Convention To Tackle Country’s Tallest Peak

These adventurers are battling through Taliban attacks and defying cultural norms to climb their own backyard.

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Warm Up Camp With These Easy-To-Make Pumpkin Pancakes

Cold mornings should be met with strong coffee and a cozy meal. While a steaming bowl of porridge is a cold-weather breakfast go-to, if you’re looking for something a little more fun and festive, these pumpkin pancakes are for you. Just be sure to wear your wool liner gloves while cooking. What’s great about pancakes […]

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Rafting the Klamath River Ahead of the Biggest Dam Removal in History

One family's whitewater trip invites pondering of a river's future.

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Review: The Knog Bandicoot Headlamp

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Gear Review: The 5 Best Headlamps of 2019

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Gary Edinger Lost a Leg in Wood-Cutting Accident—His Survival Story is Epic

In 2007, Gary Edinger was deep in the Wisconsin woods by himself cutting down a tree when the tree crushed and severed his leg. It was February, temperatures were freezing, and he was 20 miles from help. That he made it out is a testament to his willpower and strength, but his whole life seems […]

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Hydropower Group Wants to Dam Little Colorado River Near Grand Canyon NP

The project would threaten sites sacred to the Hopi, Paiute, Zuni, and Navajo people, as well as endangered fish.

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Refitting Old Cars Might Be the Solution for the Electric Off-Roader We Want

Rivian, the all-electric truck (and SUV) with 4×4 capability, is supposed to go into production next year. The prototypes look terrific and the company has hundreds of millions in funding to help see them through their initial builds. That doesn’t, however, mean all-new designs from Rivian and other companies like them (Bollinger, we see you), […]

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Top 10 Email Marketing Templates for MailChimp

Your business can only grow if your client base grows. So, how do you successfully engage a loyal, satisfied customers? One of the best ways is with a great email marketing strategy and some solid, engaging content to accompany it. MailChimp is one of the best systems out there when it comes to client email communications, so we’ve put together this list of the 10 best email marketing templates for MailChimp for 2019 to take the hard work out of creating engaging email marketing content for your prospective and existing audience. All items featured today are available with a subscription to Envato Elements.

10. Marquez – Email for Agencies 80+ Sections by ThemeMountain

Starting off our countdown is a versatile theme with 18 pre-built layouts and 80+ sections. Creating unique, immersive emails has never been so easy. Feature your best testimonials, introduce your team, highlight your products and put forward your best call to action to create a beautiful, modern email design using this template. 

9. Trend – Responsive Fashion Email + Online Builder by DynamicXX

Turn your eye for fashion to this sleek template design and bring all your hottest products to the forefront of your emails. A highly interactive design allows you to include information surrounding any item on your product line, with room for individual product details and click throughs directly to your website. It’s a fashionista’s best friend. 

8. Atellar – Responsive Email + StampReady Builder by LEVELII

The number 8 template on our list features a beautiful, modern design that can easily cater to any email marketing needs. This template allows businesses to promote their goods and services to clients in a super stylish way, minus the hassle.

7. Maverick – Responsive Email + StampReady Builder by LEVELII

Template number 7 on our list of Envato Elements top 10 email marketing templates for MailChimp is perfect for the creative mind wanting to showcase their products, brand or portfolio to their client base in an engaging way. Stylish features and room to provide stats and figures make this template stand out in the best possible way.

6. Emailo – Responsive Email and Newsletter Template by CastelLab

Designed specifically with writers in mind, this template features multiple text editing options with room for a portfolio feature and a “meet our team” section. Help your customers understand your business and let them connect with you and your team as you take them on a journey with this marketing email template.

5. Booster – Responsive Creative Business Email by DynamicXX

Our number 5 entry has amazing, easy to use online template builder features. You can instantly edit text, easily undo or redo actions and export your template file to your desktop. It also includes graphs and charts to show off your business’s stats. The best part is, when you send it off to your customers it will look striking and immediately grab their attention.

4. Moka – Responsive Email and Newsletter Template by MaestoMail

Share your business’s best features with this email template by MaestoMail. With varying text and image fields, you can mix words with visuals to show your customers how you can make their lives a little easier with your products and services. The bright colours and bold headings are editable, but the pre-existing options definitely stand out as they are.

3. Shop – Responsive Email + Online Template Builder by CastelLab

This fun and fancy-free template is a breath of fresh air. It screams “young and bold’ and will stand out from the competition. Link to your blog, your shop, your e-brochure or your “contact us” page and highlight the products on your “must sell” list to draw customers in.

2. Blade – Responsive Email + StampReady Builder by LEVELII

Extensive email compatibility and super easy editing features allow any creative, designer or marketing professional to take advantage of this modern, sophisticated template. This design will empower your clients to engage with you and your products. 

1. James – Responsive Email + Online Template Builder by DynamicXX

Number 1 on our list is James by contributor DynamicXX. The hero banner alone packs a punch and draws the eye to whatever it is you need to promote. This template is perfect for photographers to showcase their images, working in harmony with descriptive text and links to websites or galleries.

Did any stand out to you as a template you’d use to increase your client base and communicate with your current customers? If so, make sure you share this list with any friends or colleagues who may benefit from using any of these templates in their marketing efforts. Make sure you don’t miss out on upcoming video content by subscribing to the Envato YouTube channel.

The post Top 10 Email Marketing Templates for MailChimp appeared first on Envato.

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Five Fitness Truths to Live By

If you've never fallen off a treadmill while trying to run backwards with a pack on, you're not trying hard enough.

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Bike Thefts Are Up—Here’s What You Need to Know About Bike Insurance

Bicycle insurance is out there and it's cheaper than you'd think. A good idea considering that stealing bikes is all the rage these days.

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Gear Review: The North Face Banchee 50 Backpack

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Meet The Dudes Who’ve Been Teaching Australians to Ski For 50 Years

Life lessons from two men who know a thing or two about a life well-lived.

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Lia Ditton is Ready to Row the North Pacific Unassisted—And She’s Afraid

Lia Ditton is in preparation to become the first woman to row solo and unsupported across the North Pacific. This is her story.

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What’s Your Favorite Adventure State?

It's a 50-state smackdown of adventure fun.

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A Path Too Far: Hiking Maine’s Mahoosuc Range in a Day

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Paying Homage to Bobby Kennedy and Jim Whittaker’s Climb of Mount Kennedy

Recreating a 50-year-old climb of a remote Yukon peak by Jim Whittaker and Senator Robert Kennedy.

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The Point of Doing Pointless Things With Friends

It comes down to time – time and leaving richer for having been with them.

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As Fall Cools the West, Consider This Joshua Tree Escape

An otherworldly cabin for an otherworldly desert landscape.

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Forget Vanlife—The Best Overlander for Mountain Biking Is This Old School Bus

Ash Bocast and Andi Zolton are in Europe, enjoying their first vacation in three years, and taking a break from hosting year-round women’s mountain bike experiences through their company Roam Events. But of course, they can’t resist the siren call of two wheels. “Everything’s so bike friendly,” says Zolton. “It’s been really easy, actually.” And […]

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Steeling the Nerves to Freedive a Frozen Lake

Diving beneath an iced-over lake looks like magic.

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Super Yum: African Sweet Potato and Peanut Stew

Easy, tasty, filling, and vegetarian, this is a great fall backcountry meal.

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Underappreciated Badass Davo Karnicar Skied Everest’s Impossible Line

Remembering Slovenia's underground legend, the first climber to make a full ski descent down Everest.

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A textbook example of Australian business

It’s not often you can claim to be the literal textbook example of anything. But that all changed for Envato this year, following the publication of one of the key texts that Victorian secondary school students now use in their business management studies. 

If you were to look at the cover Key Concepts in VCE Business Management Units 1&2, you wouldn’t necessarily expect to find Envato inside. However, according to co-author Stephen Chapman, the company was a perfect example for the “Establish a Business” unit.

The Jacaranda VCE texts for business management

“Envato’s experiences reinforce the theoretical concepts discussed in the ‘Legal and Financial Considerations’ chapter. Students are exposed to the ‘real world’ workings of a business in order for them to understand how a business operates in reality.” 

The textbook examines Envato’s humble start in a Sydney-basement and the company’s subsequent journey to becoming one of Australia’s most successful tech startups, with more than $750 million USD paid out to its creative community during this time.

“The discussion as to Envato’s early beginnings and the financial requirements – a starting budget of $90,000 and the use of a credit card – provides a sense of realism,” continued Chapman. “The case study provides students with a clear understanding that there are different methods used to raise finance for the establishment of a business.” 

“I particularly liked how the case study showed the transition to other sources of funding as the business expanded as well as the payment methods for its contributors.”

The Envato example, as found in Key Concepts in VCE Business Management Units 1&2

A recent survey conducted by publisher Jacaranda of teachers who use the textbook in their classes found that many found the case studies to be one of the key reasons the book was such a success in their classrooms. Envato was a good fit for this because, as Chapman pointed out, the company’s success story contains all the ingredients to make it not just relevant, but inspiring too. 

“It’s a contemporary business that students can relate to. It contains a human aspect – Cyan and Collis’ goals and aspirations – that help create an engaging narrative, that’s highlighted by the growth and development of the business over time.”

So next time someone asks you for a textbook example of how to be flexible and responsive when establishing a business, look no further than Envato!

The post A textbook example of Australian business appeared first on Envato.

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