PCT Permits Will Be Restricted in 2020—Here’s Why That’s a Good Thing

Changes to PCT permit system prompt questions about whether there's too much focus on thru-hiking.

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Meet the Climbing Mapmaker Who Sketches What Photos Can’t Capture

Joey Henson loves his North Carolina climbing so much he sketches gorgeous maps of his favorite zones and sells them to fund conservation.

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The Best Ultralight Hiking and Running Jackets of 2019

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As California Burns, This USFS Photographer Shows What’s At Stake

Stuart Palley is on the front line of the changing, burning West. Here's what that's like.

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Patagonia’s ‘Artifishal’ Dives Deep Into Our Unwilding of Salmon—Watch Here

Patagonia's new documentary is a must-watch philosophical look at salmon fisheries, hatcheries, and a plea to leave nature alone.

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Climber Nims Purja Didn’t Break Anyone’s Record—He Smashed a Barrier

If you’ve ever wondered what the best Sherpa climbers could do if unburdened by clients, Nims Purja and his team have given you your answer.

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This Is Our Editor’s Favorite Hitch Bike Rack By Far

The Küat NV 2.0 is pricey, but wow, what a bike rack.

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How Much Does Your Gear Cost Per Use?

A cold-blooded look at the economics of outfitting red-blooded sports.

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You Too Can Busk Through Europe With No Musical Ability Whatsoever

Alastair Humphreys picked up a violin and busked his way across Europe even though he plays about as well as you do.

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Unexplored Desert Canyons Are Full of Life Lessons

Uncertainty is the foundation underneath the best kinds of bike trips.

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The Best Backpacking Trip in the Grand Canyon

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NPS Reverses Plan to Allow ATVs in Utah’s National Parks After Backlash

NPS reverses controversial decision to allow ATVs in Utah's 5 national parks.

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Have You Considered Relocating Because of Climate Change?

As the climate warms and landscapes and ecosystems change, have you thought about pulling up stakes?

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Rob Lea Swam the English Channel, Climbed Everest, Biked the US—In Six Months

Rob Lea just worked three once-in-a-lifetime bucket list adventures into one gnarly six-month stretch.

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We Love These Indigenous Women Scaling the Andes’ Highest Peaks

The Climbing Cholitas of Bolivia remain our favorite Andes climbers, and this short film will make them your favorites too.

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Here’s How You Can Build Your Own A-Frame For Only $8,000

Andrew Szeto decided he wanted an A-Frame, he had a little land, so he built one—for $8,000.

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What Kind of Trip Bailer Are You?

We've all bailed on adventures, it's okay. It's how you bail that matters.

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Your Dose of Pure Joy Today Is This Dog Ripping Singletrack

Who needs a bike if you can run like this dog?

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Video Marketing Guide: 5 Steps to Success

With the prominence of video content on social media platforms and search engines continuing to grow, having a video marketing strategy for your business has never been more important. That’s why we’ve created a free video marketing guide to help you get started on your video journey, or simply have a refresher.

By 2020, video will account for 82% of all internet traffic, according to Cisco. And it’s easy to see why.

The combination of visual and audio content has long been compelling to people, as we saw with the groundbreaking inventions of film and television. Television is still, today, the most effective way to advertise, and certainly one of the most expensive. Online video can be powerful too, but is, like television, pricey when compared to banner ads, and audio ads.

As a medium, it takes more time to produce video than any other kind of online marketing. Therefore, to ensure you get the best value, a video marketing strategy is required.

Today, we’ll look at what you need to know to put a video strategy together. And we’ll provide tips to make it both robust enough and agile enough to use in the short, medium and long-term.

1. Articulate your goals

Website illustrations set by hoangpts

Step one is to articulate why you’re attempting to use video marketing as a part of your marketing mix. Setting video goals, objectives, and KPIs is fundamental to creating an efficient video marketing strategy. It will help you justify the resources you need, and allow you to clearly see how well video marketing is contributing to your broader marketing goals.

A recent study from Ascend2 found that businesses commonly use video marketing to:

• Educate customers
• Build brand awareness
• Drive engagement
• Increase leads
• Improve conversion
• Build a community
• Send traffic to their website

These goals may work as nothing more than inspiration for you, or may well be some of the things you want to replicate for your strategy. Whichever way you go, use the SMART technique – making things specific, measurable, achievable, relevant, and time-bound – to set your goals and KPIs for each of these objectives. Do the best you can to make them both ambitious, yet realistic. But be sure to give yourself the freedom to adjust them as time goes on if they show themselves to no longer be valuable parts of your strategy, or are simply no longer achievable.

2. Be aware of trends, and beware trends

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A lot of video trends are a flash in the pan, but some stick around. So, what should you do?

If you were to go all-in on every video marketing trend, you would be switching up your video stack constantly for little value in return. Trends, by definition, come and go, so include an allowance of time and resources for experimentation so that you can try trends and new ideas for size, and see if they show value before making them a permanent part of your strategy.

Here are some trends that have grown in 2019:

Live streaming
Although Facebook Live was overhyped, live streaming has proven valuable to a lot of brands. The in-the-moment nature of the format captures people’s attention by establishing a sense of urgency. Live video also feels more intimate as it’s typically more off the cuff. Most platforms that offer live streaming will also provide viewers the ability to comment live, and interact with the streamer in a unique way which can increase overall user engagement for your brand.

Longer videos
While users on social media sites like Facebook prefer short videos, YouTube viewers are watching videos that are longer. In fact, it’s something that YouTube’s algorithm is favoring, as it means people are spending longer on the platform, and can therefore be shown more ads.

Captions
For Facebook, Twitter, Instagram, and LinkedIn, animated captions are a great way to catch the eye of users that are scrolling. As videos on these platforms autoplay on mute, these animations can provide context of what the video is about, and try and hook users in, getting them to activate the sound and watch the whole way through. You can also do this through closed captions, which you can set to be automatically activated on your videos while playing with the sound off. These provide subtitles, and need to be uploaded into each platform with your video content as a .srt file. This is also a good thing to include in all videos across platforms, as it provides a transcript that search engines like Google can crawl, picking up on keywords, and improving the chances that they’ll show up in search results.

Stories
Snapchat’s popularity has fluctuated, and Instagram’s much-hyped IGTV was a bit of a bust, but the “Stories” format continues to go from strength to strength. Viewers usually expect to see this content in and amongst that of their close friends and influencers, so it needs to feel personal and be designed to be watched alone (often with sound off). Stories can be more low-fi than the content you’d expect to see from brands within your Instagram stream, or YouTube and Facebook feeds. If done well, it’s a unique and intimate way to connect with your audience.

3. Which channels to use

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Each of the video channels available can be used to target a slightly different audience, and requires a certain set of formats. Once you’ve figured out the audience that you’re trying to reach, and the style of video you want to create, it’s time to look for the right platform/s to be on.

YouTube
YouTube is one of the best video platforms on the web. It can handle virtually any resolution or format you want to throw at it, including interactive 360 videos, and 4k resolution. It’s the place to upload if you’re happy to have your users be shown ads before or during your content. YouTube videos can be easily embedded on web pages. And, as YouTube is the second largest search engine on the web, succeeding on YouTube can have a big impact on your brand’s SEO.

Facebook
It’s difficult to standout on Facebook at the best of times, and with more video content than ever being uploaded to the social network, decent exposure is getting harder. As a platform it can handle virtually any length of video (under 240 minutes), offers live streaming options, and can support the regular 16:9 video aspect ratio, as well as square or vertical videos. However, it can only handle 1080p or lower resolutions. Facebook videos autoplay in people’s feeds until users activate the sound. The feed is both a blessing and a curse, as it prompts passive discovery of your content, but, being in a feed full of content, rarely results in content longer than a few seconds being watched all the way through.

Instagram
The star of the Instagram right now is its popular Stories format, which was mentioned earlier. The other option is IGTV which, after a rough launch, has broadened the formats of video it accepts (no longer exclusively vertical video). IGTV will accept up to 15 minute long videos when uploading from a mobile device, and 60 minutes when uploading from the web. Videos must be MP4 format. And they’ll now appear as autoplaying videos in people’s feeds when they’re released, and on your Instagram profile, although only the first 30 seconds will play, and then prompt users to watch the rest in the IGTV part of the app.

Twitter
Twitter is similar to Facebook in that it can handle most formats and aspect ratios. However, it will only accept videos up to 30 seconds in length. You can get around this and upload videos up to 10 minutes long if you go through the ad platform (which is free unless you want to promote the video). Twitter videos autoplay, so consider the same kinds of things we’ve mentioned previously to stop scrolling users in their tracks. As a platform, Twitter is all about immediacy, so videos that are relevant to the current conversation will perform the best.

4. Building a video production workflow

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Assuming this is your first time putting together a video marketing strategy, this will be the first time your business will be putting resources into video production, which can involve some serious investment depending on the type of content you’re wanting to create.

An efficient video workflow is important when it comes to defining what you need and estimating how long and how many resources it will take to get things created.

Now that you know your objectives, who you’re trying to reach, and what platforms you need to be on, it’s time to decide what video formats your videos will be in. Will you be creating a series of live streams, with just one person talking to the camera, and interacting with the audience? Is it an explainer video, requiring graphics, and animation? Each video format will require a different level of investment.

This chapter of Envato’s Video Marketing Guide for 2019 breaks down the different tiers of video cost from budget buster to break the bank. See what’s most appropriate for your business.

5. Measure and learn

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Once the planning is done, and your videos have been created and uploaded, it’s time to measure and report on their performance, to conclude how they’re contributing to your strategy.

Here are the main video metrics to keep an eye on:

Watch time
Platforms like Facebook, and YouTube place a lot of value on how long people watch your videos for. Pay attention to the structure of your content, and ensure you’re hooking people in efficiently at the beginning, and maintaining their attention throughout. Consider whether you need to provide them with incentives to keep watching in the future.

View count
It’s the most vain of metrics, but it still counts. The algorithms of these sites pay attention to the amount of views a video has. Optimizing your videos correctly, sharing links to them on social media, in emails, and in newsletters can drive traffic to them, and help build momentum around them early on. The earlier you can give them exposure, the better, as each platform values relevant, and popular content.

Engagement
Comments, likes, and shares indicate how your content has resonated with viewers. Reactions – good or bad – are better than no reactions at all. This doesn’t mean making your content unnecessarily extreme. But it does mean the content needs to be compelling enough to start a conversation around it.

Click-through rate
Since this is video marketing, most of your videos – regardless of where you share them – will be linking, or driving people back to your website, or product page in some way. Measuring the click-through-rate – the amount of times a user has clicked on these links – is therefore an important metric to monitor.

Conversion rate
You’ve measured your click-through-rate, now how many of those clicks converted into a sale. Whether it’s a product, or subscription you’re driving your audience to, using tools like Google Analytics, or Tableau, allows you to see where people have come to your product pages from, and how many of them made a purchase. This metric is key when calculating the direct ROI from your video content.

Formalize and refine

The most important point to make in light of all of these tips is that they make up a framework that can stay the same, or be adjusted at any time. Broadly, defining your objectives, finding your audience, determining your budget, building a process, and measuring and learning are the considerations that guide you creating your strategy. These will not change. But the specifics that come out of these broader requirements can and will. What “works” today in the rapidly changing field of video marketing, may not work tomorrow.

So, be aware of your goals, and be open to changing, and adjusting them when necessary. Don’t be afraid to apply your learnings when supported by data, and leave enough room for experimentation, especially if you’re interested in keeping up with new trends.

A sustainable video marketing strategy

Website illustrations set by hoangpts

These 5 steps are a guide to help you realise your business’ video marketing strategy. They should set you up to identify the specifics of it, and the broader goals of it, hopefully leaving you with something robust enough to get the resources you need and see success, and agile enough to take you long into the future. Mixed with your intelligence as a marketing professional, our video marketing guide should put you on the fast track to getting your video operation up and running, and seeing success, quickly.

The post Video Marketing Guide: 5 Steps to Success appeared first on Envato.

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Report Says Public Lands Employees Are Regularly Threatened, Assaulted

More than 360 incidents of threats and assaults reported against federal public lands employees in recent years, many motivated by anti-government ideologies, a new report says.

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The Telemark Skiers Who Saved the World

In 1942, Lt. Joachim Ronneberg led a team of Norwegian skiers and resistance fighters on a raid against a German facility working on atomic bomb materials in the Telemark region of Norway. Ronneberg died this week, in Norway, aged 99. We covered the story of their raid last year in one of our most-read Historical […]

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How to Choose Binoculars, a Guide for the Optics Curious

The MeatEater's Steven Rinella knows a thing or two about how to pick binoculars, so we asked him for tips.

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Honnold and Caldwell and The Nose

Get a taste of a new doc chronicling Honnold and Caldwell's assault on The Nose's speed record.

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Live Polar Bear Cam Is Putting on Manitoba’s Finest Show

The great polar bear migration in Churchill, Canada is on, and you can watch live.

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The Women’s Surf Scene in Tofino Is Awesome

Tofino is a Canadian surf paradise with one of the coolest women's surf scene you'll find anywhere.

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This Solo Sailor Looped the NW Passage and Cape Horn Twice in One Epic Year

Randall Reeves just completed a sailing adventure so big, that not only had it never been done before, it's hardly been thought of before.

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Review: Hoka One One Speedgoat 3 Trail Running Shoes

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Unicycling Across America

An entire country. One wheel.

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10 Cheap Substitutes for Expensive Camping Gear

How to save thousands of dollars just by being flexible and frugal.

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Meet the Benno Boost E—A Cargo E-Bike That Can Replace Your Car

The right e-bike opens up a whole new world of transportation adventure—the Benno Boost E may be that bike.

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BC’s Spearhead Traverse Has Been Thrilling and Delighting for Decades

One of Canada's most cherished backcountry ski routes has quite a history.

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Death Valley’s Park Service Is Waging a Battle Against Wild Donkeys

NPS officials are trying to banish burros from Death Valley, but some scientists say they serve a crucial role in the desert.

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With This New Label, Climate Neutral Gear May Take Take Big Leap Forward

Climate Neutral aims to be the 'organic' label for a brand's climate emissions.

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Do You Like to Repair Your Own Gear?

Send it back, take it to the pros, buy a new one, or fix it yourself?

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10 Expert Tips for Doing Adventure Travel Right

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To Surf the Great Lakes Means to Always Be Searching

Surfing in the Midwest is totally possible, it just means looking a bit harder for waves.

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The Wildest Shore: Backpacking the Southern Olympic Coast

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An Argument for Wilderness, by Wallace Stegner

Those lands that we hold so precious didn't save themselves. A single letter from one man changed everything.

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Beloved Wool Brand Ibex, Shuttered in 2018, Will Relaunch This Fall

Wool apparel maker will return, smaller, direct-to-consumer, and no longer based in Vermont. The goat logo, however, stays.

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Bison-Loving Billionaires Aim to Restore America’s Serengeti

The American Prairie Reserve is buying private lands surrounding public lands with the hope of restoring grasslands—but what does that do to public land access?

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Watch Hilaree Nelson and Jim Morrison’s Ski Descent of Lhotse

Nelson and Morrison's incredible first ski descent of the Lhotse Couloir, filmed beautifully.

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Interior Department Committee Pushes Privatization of NPS Campgrounds

New Interior Department committee proposal suggests privatizing NPS campgrounds and adding more WIFI and food trucks. Really.

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How a Blind Backpacker and His Dog Thru-Hiked Colorado’s Collegiate Loop

Trevor Thomas hikes the Wests' best thru-hikes—completely blind.

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James Niehues Has Been Your Ski Guide, Even If You Didn’t Know It

James Niehues' life work is mapping your favorite ski resorts. Here's an inside look at why and how he does it.

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If You Liked ‘Cabin Porn,’ You’ll Love ‘Back to the Land’

Now seems like as good a time to get back to the land as any—here's a celebration of people doing just that in unique, aesthetically appealing ways.

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The Famed Annapurna Circuit Has Groupies For a Reason

The Annapurna Circuit, one of the world's best treks is, well, one of the world's best treks.

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Review: Nemo Dragonfly 2P Ultralight Backpacking Tent

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Trump Admin Orders Feds to Open Tongass National Forest to Expanded Logging

White House goes through with plans to exempt the biggest national forest in the country from the Roadless Rule to expand logging.

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You’ve Seen Timelapse Films, But This, From a Greenland Fjord, Is Special

Be mesmerized by the passage of ice and time at this Greenland fjord.

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Take Candy From Strangers, No, Climb With Strangers, Yes

For some climbers, it's a big leap of faith to trust a stranger at the crag. Sometimes that leap results in opening up to a new friend.

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You Need a Good Wheelset—Especially You Newer Riders Out There

Cheap wheels mean busted wheels and busted wheels mean no riding.

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15 Adventures on Earth That Will Change Your Life

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Photo Gallery: Backpacking Yellowstone’s Bechler Canyon

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Review: The Knog Bandicoot Headlamp

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The 5 Best Headlamps of 2019

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Northern Lights and Beach Saunas—Norway Is a Surf Paradise

Norwegian surfing is pure, gorgeous, and, if you're lucky, illuminated by the northern lights.

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Hiking Boots or Trail Runners? Or, Heck, Sandals?

Light and fast or steady and secure?

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Kenya’s Mammoth-Like Super Tusker Elephants Are in a Battle for Existence

Kenya's super tuskers are as close as we get to mammoths once again walking the planet—these people work to save them.

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Photo Gallery: Backpacking Yellowstone’s Bechler Canyon

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On the San Juan Islands, an Eagle’s Nest of Your Own

Eagle's Point, Washington, is the perfect place for some eagle spotting in this simple, rustic, cabin by the sea.

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Here Is a Beautiful Look Into the World of Outdoor Therapy

Take a peek behind the curtain to see how outdoor therapy can heal and help an inner journey.

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Climbing Mt. Whitney Taught Me That Learning How to Bail Is a Skill

Learning when you've had enough is just as important as pushing your limits in the backcountry.

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Afghan Women Climbers Defy Convention To Tackle Country’s Tallest Peak

These adventurers are battling through Taliban attacks and defying cultural norms to climb their own backyard.

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Warm Up Camp With These Easy-To-Make Pumpkin Pancakes

Cold mornings should be met with strong coffee and a cozy meal. While a steaming bowl of porridge is a cold-weather breakfast go-to, if you’re looking for something a little more fun and festive, these pumpkin pancakes are for you. Just be sure to wear your wool liner gloves while cooking. What’s great about pancakes […]

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Rafting the Klamath River Ahead of the Biggest Dam Removal in History

One family's whitewater trip invites pondering of a river's future.

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Review: The Knog Bandicoot Headlamp

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Gear Review: The 5 Best Headlamps of 2019

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Gary Edinger Lost a Leg in Wood-Cutting Accident—His Survival Story is Epic

In 2007, Gary Edinger was deep in the Wisconsin woods by himself cutting down a tree when the tree crushed and severed his leg. It was February, temperatures were freezing, and he was 20 miles from help. That he made it out is a testament to his willpower and strength, but his whole life seems […]

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Hydropower Group Wants to Dam Little Colorado River Near Grand Canyon NP

The project would threaten sites sacred to the Hopi, Paiute, Zuni, and Navajo people, as well as endangered fish.

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Refitting Old Cars Might Be the Solution for the Electric Off-Roader We Want

Rivian, the all-electric truck (and SUV) with 4×4 capability, is supposed to go into production next year. The prototypes look terrific and the company has hundreds of millions in funding to help see them through their initial builds. That doesn’t, however, mean all-new designs from Rivian and other companies like them (Bollinger, we see you), […]

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Top 10 Email Marketing Templates for MailChimp

Your business can only grow if your client base grows. So, how do you successfully engage a loyal, satisfied customers? One of the best ways is with a great email marketing strategy and some solid, engaging content to accompany it. MailChimp is one of the best systems out there when it comes to client email communications, so we’ve put together this list of the 10 best email marketing templates for MailChimp for 2019 to take the hard work out of creating engaging email marketing content for your prospective and existing audience. All items featured today are available with a subscription to Envato Elements.

10. Marquez – Email for Agencies 80+ Sections by ThemeMountain

Starting off our countdown is a versatile theme with 18 pre-built layouts and 80+ sections. Creating unique, immersive emails has never been so easy. Feature your best testimonials, introduce your team, highlight your products and put forward your best call to action to create a beautiful, modern email design using this template. 

9. Trend – Responsive Fashion Email + Online Builder by DynamicXX

Turn your eye for fashion to this sleek template design and bring all your hottest products to the forefront of your emails. A highly interactive design allows you to include information surrounding any item on your product line, with room for individual product details and click throughs directly to your website. It’s a fashionista’s best friend. 

8. Atellar – Responsive Email + StampReady Builder by LEVELII

The number 8 template on our list features a beautiful, modern design that can easily cater to any email marketing needs. This template allows businesses to promote their goods and services to clients in a super stylish way, minus the hassle.

7. Maverick – Responsive Email + StampReady Builder by LEVELII

Template number 7 on our list of Envato Elements top 10 email marketing templates for MailChimp is perfect for the creative mind wanting to showcase their products, brand or portfolio to their client base in an engaging way. Stylish features and room to provide stats and figures make this template stand out in the best possible way.

6. Emailo – Responsive Email and Newsletter Template by CastelLab

Designed specifically with writers in mind, this template features multiple text editing options with room for a portfolio feature and a “meet our team” section. Help your customers understand your business and let them connect with you and your team as you take them on a journey with this marketing email template.

5. Booster – Responsive Creative Business Email by DynamicXX

Our number 5 entry has amazing, easy to use online template builder features. You can instantly edit text, easily undo or redo actions and export your template file to your desktop. It also includes graphs and charts to show off your business’s stats. The best part is, when you send it off to your customers it will look striking and immediately grab their attention.

4. Moka – Responsive Email and Newsletter Template by MaestoMail

Share your business’s best features with this email template by MaestoMail. With varying text and image fields, you can mix words with visuals to show your customers how you can make their lives a little easier with your products and services. The bright colours and bold headings are editable, but the pre-existing options definitely stand out as they are.

3. Shop – Responsive Email + Online Template Builder by CastelLab

This fun and fancy-free template is a breath of fresh air. It screams “young and bold’ and will stand out from the competition. Link to your blog, your shop, your e-brochure or your “contact us” page and highlight the products on your “must sell” list to draw customers in.

2. Blade – Responsive Email + StampReady Builder by LEVELII

Extensive email compatibility and super easy editing features allow any creative, designer or marketing professional to take advantage of this modern, sophisticated template. This design will empower your clients to engage with you and your products. 

1. James – Responsive Email + Online Template Builder by DynamicXX

Number 1 on our list is James by contributor DynamicXX. The hero banner alone packs a punch and draws the eye to whatever it is you need to promote. This template is perfect for photographers to showcase their images, working in harmony with descriptive text and links to websites or galleries.

Did any stand out to you as a template you’d use to increase your client base and communicate with your current customers? If so, make sure you share this list with any friends or colleagues who may benefit from using any of these templates in their marketing efforts. Make sure you don’t miss out on upcoming video content by subscribing to the Envato YouTube channel.

The post Top 10 Email Marketing Templates for MailChimp appeared first on Envato.

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Five Fitness Truths to Live By

If you've never fallen off a treadmill while trying to run backwards with a pack on, you're not trying hard enough.

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Bike Thefts Are Up—Here’s What You Need to Know About Bike Insurance

Bicycle insurance is out there and it's cheaper than you'd think. A good idea considering that stealing bikes is all the rage these days.

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Gear Review: The North Face Banchee 50 Backpack

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Meet The Dudes Who’ve Been Teaching Australians to Ski For 50 Years

Life lessons from two men who know a thing or two about a life well-lived.

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Lia Ditton is Ready to Row the North Pacific Unassisted—And She’s Afraid

Lia Ditton is in preparation to become the first woman to row solo and unsupported across the North Pacific. This is her story.

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What’s Your Favorite Adventure State?

It's a 50-state smackdown of adventure fun.

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A Path Too Far: Hiking Maine’s Mahoosuc Range in a Day

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Paying Homage to Bobby Kennedy and Jim Whittaker’s Climb of Mount Kennedy

Recreating a 50-year-old climb of a remote Yukon peak by Jim Whittaker and Senator Robert Kennedy.

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The Point of Doing Pointless Things With Friends

It comes down to time – time and leaving richer for having been with them.

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As Fall Cools the West, Consider This Joshua Tree Escape

An otherworldly cabin for an otherworldly desert landscape.

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Forget Vanlife—The Best Overlander for Mountain Biking Is This Old School Bus

Ash Bocast and Andi Zolton are in Europe, enjoying their first vacation in three years, and taking a break from hosting year-round women’s mountain bike experiences through their company Roam Events. But of course, they can’t resist the siren call of two wheels. “Everything’s so bike friendly,” says Zolton. “It’s been really easy, actually.” And […]

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Steeling the Nerves to Freedive a Frozen Lake

Diving beneath an iced-over lake looks like magic.

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Super Yum: African Sweet Potato and Peanut Stew

Easy, tasty, filling, and vegetarian, this is a great fall backcountry meal.

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Underappreciated Badass Davo Karnicar Skied Everest’s Impossible Line

Remembering Slovenia's underground legend, the first climber to make a full ski descent down Everest.

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A textbook example of Australian business

It’s not often you can claim to be the literal textbook example of anything. But that all changed for Envato this year, following the publication of one of the key texts that Victorian secondary school students now use in their business management studies. 

If you were to look at the cover Key Concepts in VCE Business Management Units 1&2, you wouldn’t necessarily expect to find Envato inside. However, according to co-author Stephen Chapman, the company was a perfect example for the “Establish a Business” unit.

The Jacaranda VCE texts for business management

“Envato’s experiences reinforce the theoretical concepts discussed in the ‘Legal and Financial Considerations’ chapter. Students are exposed to the ‘real world’ workings of a business in order for them to understand how a business operates in reality.” 

The textbook examines Envato’s humble start in a Sydney-basement and the company’s subsequent journey to becoming one of Australia’s most successful tech startups, with more than $750 million USD paid out to its creative community during this time.

“The discussion as to Envato’s early beginnings and the financial requirements – a starting budget of $90,000 and the use of a credit card – provides a sense of realism,” continued Chapman. “The case study provides students with a clear understanding that there are different methods used to raise finance for the establishment of a business.” 

“I particularly liked how the case study showed the transition to other sources of funding as the business expanded as well as the payment methods for its contributors.”

The Envato example, as found in Key Concepts in VCE Business Management Units 1&2

A recent survey conducted by publisher Jacaranda of teachers who use the textbook in their classes found that many found the case studies to be one of the key reasons the book was such a success in their classrooms. Envato was a good fit for this because, as Chapman pointed out, the company’s success story contains all the ingredients to make it not just relevant, but inspiring too. 

“It’s a contemporary business that students can relate to. It contains a human aspect – Cyan and Collis’ goals and aspirations – that help create an engaging narrative, that’s highlighted by the growth and development of the business over time.”

So next time someone asks you for a textbook example of how to be flexible and responsive when establishing a business, look no further than Envato!

The post A textbook example of Australian business appeared first on Envato.

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Nepal’s Last Honey Hunter

  A dark, mysterious jungle in Nepal. The biggest honeybees on the planet. A psychotropic honey. Death-defying cliff climbing. This is the story of Mauli Dhan, a man who harvests “mad honey” that sells on black markets for its hallucinogenic punch. Climbing rope ladders and shuffling along granite ledges with tiny footholds sometimes hundreds of […]

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Your Hydration Bladder Is Probably Gross—Here’s How to Fix That

Hydration bladders get full of germs far quicker than you'd like, so here's a step-by-step guide to cleaning yours.

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Fat Bear Week is Back to Charm Internet Watchers Worldwide

Who's the fattest bear of them all?

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This Italian Bikepacking Trip Proves Home is Sweeter When it’s Wild

Bikepacking trip through Italy you say? Where do we sign up?

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Adventure Journal Fall Issue Is Out, So Get Yours Now

Soooo many subscribers have written emails or posted to social media to say that AJ14, the fall issue, is the best one yet. Wowza! This absolutely thrills us, though makes me a little sad for the past issues, who now might feel insecure. Still, a great sign, and thank you! Adventure Journal is presented to […]

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Here’s the Answer to the Question, ‘Why Go to Space?’

We go because we're restless, because we're curious, because it's there.

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A Climber’s Eye View

New book captures climbing imagery in gorgeous detail.

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Tour Divide Winner Chris Seistrup: “It Felt Like Being a Fugitive on the Run”

A few years ago, the mountain biking haven of Prescott, Arizona, welcomed a new rider to the fold. No stranger to a bike, even Christopher Seistrup would admit he was a bikepacking greenhorn. But he learned quickly. Last month, only a few seasons after dedicating himself to long-haul racing, Seistrup entered the record books as […]

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Review: REI Drypoint GTX Rain Jacket

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