Wednesday, July 15, 2020

Yeti Cycles Dropping ‘Tribe’ From Its Terminology and Marketing

Colorado-based Yeti Cycles will no longer use the word “tribe” in its marketing and branding, the company announced this week. The move comes in response to an online petition launched by Renee Hutchens, who is Diné (Navajo), a Patagonia ambassador, and a coach with a mountain bike series sponsored by Yeti. After it was launched […]

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